Real World E-commerce: Importing a Japanese Used Car

I have always believed in using case studies to enhance the student learning experience, and I continually look for practical ways to engage students in the learning process. This year I saved several thousand dollars by importing a used car from Japan, and at the same time I used the process to provide an interesting real world case study for my e-commerce students. The paper will be of interest to those who believe that case studies are a valuable teaching resource and wish to incorporate case studies into their teaching. The paper will also be of interest to those who might want to save a few thousand dollars when they purchase a replacement vehicle. This paper investigates the contribution that real world case studies can make towards enhancing degree level courses, and provides a practical example of how importing a Japanese used was used as the basis of an e-commerce course case study.